As a small business owner, you have a lot of things on your plate. You probably don’t have time to learn how to code and build a website from scratch. That’s why it’s usually a much better idea to hire a professional web design company.
A professional web design company will understand how to create a visually appealing website and design with your target market.
They will also have the experience and expertise to ensure that your website is optimized for search engines, easy to navigate, and responsive.
In short, a professional web design company will help you create a website that achieves your business goals — something you can’t always say about a DIY (Do It Yourself) website built on Wix, Shopify, or Webflow.
In this blog we will discuss the benefits of investing in professional web design services vs. trying to build a website yourself. Keep reading to find out more!
How much money are you willing to spend on building your website? It is essential because it will determine the type of platform you use, whether you hire someone or do it yourself, and the design of your website.
Shopify and Wix are two popular platforms that provide users with templates to create their websites. But, these platforms have MAJOR limitations.
Alternatively, you can hire a professional web development company that costs more money upfront but has its own benefits. A professional web development company will be able to create a custom website for you according to your specific needs and requirements. They will also be able to provide you with maintenance and support services so that you can focus on running your business.
Suppose you have the time to design and build your own website, then more power to you. However, learning web development while running a business is incredibly difficult, foremost people. It is where hiring a professional web design company comes in handy. A professional web development company will already have a team of designers and developers who are experts in their field. It means that they can build you a high-quality website much faster than if you were to try and do it yourself.
If you’re not a professional web designer, you don’t have the same level of expertise as a company that specializes in this field. Your website will likely have more errors and be less effective overall. A professional web design company has the experience and expertise to create an aesthetically pleasing and functional website. They will also be able to troubleshoot any problems that may arise, ensuring that your website runs smoothly.
Most people think they need a simple website that looks nice and has all the bells and whistles.
However, there are few questions that you need to answer:
Knowing the answer to these question is critical when you are trying to find the right web development partner.
You need a website that will help you achieve your business goals.
Hiring a professional web design company ensures that your website will be designed and developed with your specific goals.
Shopify and Wix are great platforms if you need a simple website or blog.
However, hiring a professional web development company is better if you need a more complex website.
Having an effective website is critical to the success of any business in today’s digital age. Your website is the first impression potential customers will have of your company, so it’s essential to make sure it is good. This process is highlighted in depth in the article: Creating A Small Business Website in 10 Easy Steps
In the meantime, here is a summarized version of that process:
You should design your website with your target audience in mind:
Answering these questions will help you determine the content and design of your website.
You can learn a lot from studying your competition, and you can use that information to make your site even better.
Now that you know what you want your website to look like and what kind of content it will have, it’s time to buy a domain name and set up hosting.
Many different companies offer these services, so shop around for the best deal.
A few of the services you can purchase your domain from are:
After you have set up your domain name and your hosting, you can build your pages.
1. Start with a home page that introduces visitors to your business and lets them know what you do.
2. Then, create additional pages for each product or service you offer.
3. Be sure to include plenty of images and clear, concise descriptions.
4. Finally, don’t forget to add a contact page so potential customers can get in touch with you!
Now that your website is up and running, it’s time to publish high-quality content. Your content should be well-written, informative, and relevant to your target audience. You should also update it regularly to keep visitors coming back for more.
Need more insight? Here are Maven’s 10 Tips for High Quality Content.
Once your website is live, it’s time to start marketing it.
There are several ways to do this, including SEO, social media, and paid advertising. These strategies are highlighted in depth in Maven’s article The Best Strategies to Market your Website
Search engine optimization, or SEO, is the process of making your website more visible on search engine results pages. You can include keywords and phrases in your content, optimize your titles and descriptions, and build backlinks to your site. SEO can be a complex and time-consuming process, but it’s essential for any business that wants to succeed online.
Last but not least, don’t forget to maintain your website regularly. A well maintained website can be very profitable for your business. It means keeping your content fresh, fixing any broken links or errors, and ensuring that your pages are loading quickly. A well-maintained website is essential for keeping visitors happy and returning for more.
There are many benefits of building a website yourself and having complete control over the design and content.
Complete Control: You have full reign over your website’s design and content.
Customization: Tailor your site to align perfectly with your business needs.
SEO-Optimized: A DIY approach lets you design your site for optimal search engine performance, drawing in more visitors.
Avoid Templates: Crafting your site from scratch eliminates the limitations and potential issues of using pre-made themes or template-based designs.
Unique Branding: With time and patience, you can create a distinct website that best showcases your business.
While building your own website can be a labor-intensive endeavor, the benefits often make it worth the effort. The customization, control, and potential for unique branding offer a range of advantages that can be crucial for your business’s online presence.
However, if you’re considering going the DIY route, it’s always wise to consult a professional web design company for expert guidance to ensure that you’re on the right track.
There are many reasons why hiring a professional web design company is optimal for your business.
This includes the following five (5) reasons:
A professional web design company will work with you to create a unique and engaging website that meets your specific business needs. The experts will also help you select the right colors, fonts, and images to create a visually appealing site that reflects your brand. Additionally, a professional web design company can also help you add functionality to your websites, such as e-commerce capabilities and contact forms.
Building a website from scratch can be time-consuming, especially if you’re not familiar with coding or web design.
Hiring a professional web design company will save you time and allow you to focus on running your business. Additionally, a professional web development company can build your site faster than you could on your own.
When you use a site builder like Wix or Shopify, you’re limited to their “out-of-the-box” templates. Your website will look similar to other websites using the same template. If you want a truly unique website, it’s best to hire a professional web design company. A professional web design company will create a custom website for your business. It will help you stand out from your competition and attract more customers. Moreover, it will meet your business needs. In this regard, a professional web design company can add e-commerce functionality to your website.
One of the most important benefits of hiring a professional web design company is that they can help you optimize your website for search engines. Search engine optimization (SEO) improves the visibility of a website on search engines. A professional web design company will use the latest SEO techniques to ensure that your website ranks high in search engine results pages (SERPs). It will help you attract more visitors to your website and generate more leads. Additionally, a professional web design company can also help you track your website’s performance and make changes to improve your SEO.
A professional web design company will have the knowledge and experience to customize your website to meet your specific needs. For example, if you want to add a blog to your website, a professional web design company can help you set up and customize your blog.
This sounds simple, but we’re confident you’ll find this to be easier said than done (if you go the DIY route)!
Your website is one of the essential tools in your business arsenal in today’s market. Your 24-hour salesperson is working to promote and sell your products or services around the clock. It’s often the first interaction potential customers have with your company, so it needs to make a good impression. A professionally built website will do just that. A website built by a professional web development company will be custom-tailored to your specific business needs. It will showcase your products or services in the best possible light and convert visitors into customers. A good web design company will also optimize your site for search engines, so potential customers can easily find you online. Building your own website with a platform like Wix or Shopify might seem like a good idea, but it will not give you the same results as a professionally built site.
The available templates and tools limit you to a DIY platform. You’re also likely to run into problems down the road if you try to do too much yourself without professional help. Hiring a professional web design company may cost more upfront, but it will be worth it in the long run.
You’ll end up with a website that looks great and functions well, helping you attract more customers and grow your business. If you’re serious about taking your business to the next level, hiring a professional web design company is the way to go.
Hiring a professional web design company will always be better than using Wix or Shopify, no matter what your budget is.
You may think that you’re saving money by using one of these platforms, but in the long run, you will spend more time and money trying to fix all the problems that arise from using them.
It’s simply not worth it!
If you’re serious about having a successful website, you need to hire a professional web development company to build it. They will be able to create a custom site designed specifically for your business needs, and they will also be able to provide you with ongoing support to keep your site up-to-date and running smoothly.
Trust us – it’s worth the investment!
As Chicago’s premier web design company, Maven Marketing Group offers comprehensive digital marketing solutions to businesses globally. Whether you’re in need of website management, custom web design packages, or a complete digital marketing strategy, Maven has you covered.
Our team, composed of Chicago’s top web developers and designers, focuses on giving your business a competitive edge, propelling you to the forefront of your industry. We’ve helped numerous companies transition into the digital era, which is more crucial now than ever. With Maven, you get a one-stop-shop for all your digital marketing and web design needs. Contact us to today!
Hope this article helps you out! If you want more advice for expanding your reach, getting leads, & growing your business — let us know in the comment section below!
Or if you’d like help implementing any of these tactics into your business – drop us a line! We’d love if you left a comment/question for us to answer below!
What deeper understanding do you have about web design?
Maven Marketing Group was founded in 2019 on the core principle of bringing small businesses into the digital age. We are a Chicago based company, with clients all over the United States (& world).
Maven Marketing Group has matured into a full-stack freelance digital marketing agency that focuses on offering high-quality web design packages, website management services, and freelance digital marketing services!
Hey, we’re Maven Marketing Group.
We’re determined to make a business
grow. Our only question is…
will it be yours?
