The Best Web Management Tools for Small Businesses

Written By:

Connor McNerney

Founder & CEO of Maven Marketing Group - We Build Websites

web management tools for small businesses
Table of Contents

There is a broad range of intuitive web management tools for small businesses on the internet. Managing your web presence is very important in the digital age.

There are several reasons why the best web management tools for small businesses are needed, some being it creates a strong digital presence: reinforce the brand, boost marketing efforts, and most importantly, help connect with customers.

Sifting through the weeds of numerous programs that all offer the same thing in their respective space can get annoying, so we did it for you.

Since there is a broad range of web management tools for small businesses, our team at Maven Marketing Group has broken them down into 5 categories: Web Design Tools, Web Hosting Tools, Social Media, E-commerce Software, and Online Marketing Management. Each category highlights the best online tools that will help a small business, or any business, succeed.

Web Design Tools

best web management tools for small businesses

There are multiple different avenues for web design. We dive deep into the best web design tools in a previous article written by us, but we are going to focus on the Elementor web management tool in WordPress. Maven offers several different Web Design Packages.

Websites made on WordPress have professional design elements an everyday business owner cannot achieve.

WP easily connects with multiple hosting providers, can be optimized for mobile devices, and has top-tier site performance. You can learn more about Maven in the about section on the Maven website.


wordpress for web management

WordPress is the leading digital publisher on the internet. This program gives users complete control and is one of the best business builders on the market for website content.

It takes some technical knowledge & there is a slight learning curve, however this website builder software is unmatched. It is the perfect tool for a website, and it is a completely free plan.

WordPress is not your typical drag-and-drop software, but it integrates with many programs that allow for that type of build.

Whether you are looking for e-commerce tools, marketing automation, web hosting, inventory management, or other advanced tools; WordPress integrates with everything.

Elementor Pro

Maven has found that the best web design tool is WordPress. This realization comes with years of experience in designing websites. WP is flexible, simple, and the most popular among web designers.

If you are a small business owner and are trying to build a new website yourself, make sure you check out 15 Small Business Website Design Tools.

Elementor turns WordPress into an adaptive engine that helps designers build incredible WordPress websites with ease.

Website creation becomes more simple with Elementor. The tool’s drag-and-drop user interface makes it easy for new designers to start building websites right away. Furthermore, there are several starter templates to choose from. 

Elementor Pro has 3 paid plans. All three-offer full access to the Elementor tool, however, the price change directly correlates to how many websites you build using the website builder.

Elementor Pro gives webmasters access to powerful animations that will bring your site to life like Parallax web design. They also offer the only design-oriented popup builder.

Using Elementor Pro will elevate users’ websites past their competitors, and they will have fun doing it. Elementor is also a great tool for business owners. Learn more in our blog post: Making A Website For A Small Business

Let’s talk website builders. When it comes to a small business website builder, Elementor is the best website builder by far. They have a free plan that allows users to get comfortable using their product. Paired with the numerous video tutorials, your business website will be far superior to competitors that use a different tool.

Host Gator

hostgator for web management

HostGator is one of the world’s biggest providers when it comes to hosting. However, It offers a bevy of services; one of which is its website builder called Gator.

Gator is a simple website builder, aimed at business owners with little technical expertise who are in need of a basic website. By no means is it one of the best website builders but it’s a good start for someone who needs a quick solution.

It combines a drag-and-drop function with a number of templates. This fast-tracks the creative process while giving the user creative control of the project. Gator also uses low-grade artificial design intelligence, which is pretty cool.

Gator has plenty of features, making it the perfect fit for any small business that needs to market a service or showcase a personal site like a blog.

Web Hosting Tools

web hosting tools for web management

Web hosting is simply an online service that allows your small business website to exist on the internet. Every website that is on the internet is hosted on a server that somebody has created.

Without hosting there would be no need for an e-commerce store, marketing campaigns, a popular content management system, and social media management tools we would be marketing the old fashion way.

How Does Hosting Work?

how does web hosting work

Once you decide to build a small business website, you need to find a hosting provider to deliver the server space you need and a domain. It is very tough to get a free domain, but you can find affordable domains on Google domains.

We recommend a dedicated server. Maven Marketing Group uses dedicated servers because we offer the highest level of service to all of our customers.

When you sign up for a web hosting service, your web host becomes responsible for running and maintaining the server on which your website will be hosted. You may have heard the term “cloud storage” which is how many business websites are hosted.

They are the ones that need to make sure your content is successfully transferred from the server to the website. When someone looks up your domain, the web host is the one that transfers all the files needed to fulfill their request.

Social Media

social media presence for small businesses

A business’s social media presence can have a very positive impact on the company. There is currently a tremendous shift to social media marketing, and managing several different accounts can get overwhelming.

Business owners can utilize social media to promote what they are selling online and create a brand. Project management software is great for keeping track of your paid social advertising campaigns and organic posts.

Hootsuite, Everypost, and Buffer are great social media tools that keep all social accounts in order. Some of these platforms are paid plans, however, they are great for marketing automation for your business.


Hootsuite integrates with all the major social media platforms and WordPress and offers a free plan at the start of the service. It allows users to plan out their social media posts and schedule posts ahead of time.

Hootsuite is great for a business with a lot of content that doesn’t want to spend a lot of time every day switching between social media platforms


  • Posting is made easy with Hootsuite. It gives you the ability to post content on every platform with a push of a button.

  • Hootsuite allows users to manage all social media platforms from one location negating the need to switch back and forth from each account. Great for online marketing.


  • Hootsuite makes it possible to never miss a tag or comment on a business’s social posts. Users will always be able to address a customer with ease.


Everypost is a social media management tool that is very data-driven. The main focus of Everypost is to grow users’ social presence while other platforms focus more on organizing social presence. Think of Everypost as a local guide in a foreign country that speaks many different languages.

Social Analytics:

  • Everypost gives users detailed analytics for every person who uses their platform. The dashboard provided is easy to read allowing users to properly leverage the data to increase engagement on their posts.


  • Everypost makes it easy for business owners to coordinate with their team from anywhere. The ability to create groups of social networks and manage roles and permission levels between team members allows collaboration with with no delays.


Like Hootsuite, Buffer is mainly used for publishing content in one place to multiple different platforms. Buffer supports up to 25 social accounts, allowing multiple users to post across all platforms.

Social Analytics:

  • Buffer is one of the online marketing management tools that allow users to create automated posts based on a schedule the user sets.

Social Analytics:

  • Buffer tells users when the best time will be to post. How? Buffer keeps track of your followers, so they know when the best time is to post.

E-Commerce Software

If your business website needs E-commerce capabilities, the best small business tools are WooCommerce and Shopify. Both of these small business tools can easily be integrated with WordPress and are great for any online business.

Your digital shopping cart awaits!


WooCommerce is one of the best web management tools for small businesses that have e-commerce websites and one of the best e-commerce solutions on the market. It is one of the most popular plugins to manage an online store on WordPress and a personal favorite of the Maven team.

It can be used on a business website and enterprise web design. WooCommerce is very versatile and easy to integrate with several different plug-ins.

Fully Customizable

WooCommerce allows users to add features and extend the functionality of any store with official extensions offered by WooCommerce. Some of the most prominent features are Stripe, Square, Paypal, TaxJar, and Mailchimp.


WooCommerce has a mobile app where you can manage your online storefront on the go. This system allows users to create products, process orders, and keep an eye on key statistics that drive sales to your business.


WooCommerce is a trusted e-commerce management tool. It is trusted by start-ups and established brands. There is one common denominator; whether it is a business using the plug-in or a business is established it is software any business owner can trust.

Developer Friendly

  • WooCommerce can integrate with virtually any service. It is great for local businesses as well as the largest web development firms alike. This management tool allows designers to create product pages and complex stores from scratch.

  • Personalization in design is a fun way to share your skills while setting yourself apart from any business that has an e-commerce site. This alone will drive more potential customers to buy something on your site.


Shopify is one of many “pay to play” e-commerce tools. It gives business owners the ability to sell online. The subscription-based e-commerce platform makes it easy, for all designers of any skill level, to create an online store in a short period.

Shopify also has a comprehensive tool that helps creators learn the best strategies in e-commerce and is great for many small businesses.

Learning Tools

  • Shopify teaches its users the best way to showcase their products. Shopify provides a comprehensive guide to building web pages for its users through videos, blogs, business courses, podcasts, and many other tools.


  • Shopify has built-in tools that help create, execute, and analyze digital marketing campaigns and many more features. Email marketing, google ads, and social media ads are all featured on their platform.

Customer Care

  • Shopify support is something they pride themselves on. They have 24/7 customer support. Whether it be a troubleshooting issue with your store, or you are looking for business advice; Shopify support will be there to help.

Some business owners believe Shopify is the key to selling online however it can get pricey. It is on the more expensive side for e-commerce plans so consider the other great options like WooCommerce to fit into your business plan.

Online Marketing

online marketing for small businesses

The term “Marketing” in business is Colossal; it covers a lot of different ideas that will help business owners operate at a high level. Some of the best online tools for businesses are in the online marketing category.

Promoting your business digitally is imperative after you have successfully built a website.

Even if you have a brick-and-mortar business, promoting your business online through email marketing and SEO tools can help boost sales. Just make sure you use relevant keywords to improve your search rankings.


HubSpot is a customer relationship management (CRM) tool. HubSpot can easily be integrated with WordPress and is great for email marketing. Leads Leads Leads. Converting leads is key to a business’s success.

HubSpot allows users to keep track of all campaigns that drive sales to their small businesses. Also, businesses can use HubSpot with their free version, however, if you want to access HubSpot’s more advanced features then you will have to subscribe to one of their paid plans.

The ability to create email campaigns and have all potential customers in one place gives businesses a huge advantage in marketing. This capability integrates directly with your g suite It is one of the best CRMs on the market

HubSpot allows users to send out mass email campaigns and provides the data to go with it. For example, if someone sends out an email campaign HubSpot allows them to see who opens the email and how many times they have opened it. Users can leverage that information and call the people who seem interested in the email marketing campaign.

Google Analytics

Data is power when it comes to digital marketing and Google Analytics to monitor web traffic. Making data-informed decisions could be the difference-maker in a company’s success.

Google Analytics is a free tool that allows users to track online behavior and see exactly what type of traffic is going through their site in real time.

Google Analytics is one of the business tools that every single small business should have set up for their site. It can help small business owners’ marketing strategy more effectively and is one of the best small business tools on the market.

Google Analytics is totally free you don’t even need a g suite. Also, it is the industry leader in website management analytics. Google Analytics is the # 1 tool you need to help your business grow.

Google Analytics offers multiple data collection tools that equip small business owners to make the best marketing decisions possible.

Google Analytics provides valuable insights that help shape businesses’ success. Furthermore, Google Analytics can easily be integrated with virtually every web design platform.

Yoast SEO

If you do it yourself, search engine optimization (SEO) is one of the most cost-effective ways to promote your website. A great plugin for WordPress is Yoast.

Yoast is one of the best SEO tools, and it allows users to properly optimize a website for higher search engine rankings.

Yoast provides a free version with plenty of features however, the paid version gives you access to features that can tremendously help a small business.

Yoast keeps users updated when their most visited pages are due for a revamp. This helps keep users organized and up-to-date on all pages needing content updates.

Furthermore, Yoast scans all content on the webpage for readability. This allows users to take the information provided and change it according to Yoast’s high standards.

Lastly, Yoast allows users to add schema data. This makes it easier for Google to index the site, improving its SEO ranking without adding additional content.


If you have been looking for the king of online tools, look no further. SEMrush offers everything your company needs to be successful in the world of SEO. It is trusted by over 5 million marketers around the world and never disappoints.

SEMrush is one of the best SEO tools and is considered the Cadillac of SEO software in the website-building world. It gives in-depth data so your website can rank higher on all search engines. If used correctly, SEMrrush will allow your business to grow to new levels!

SEMrush has a free version but, it is a paid service and although it is not cheap, it is well worth it. They provide businesses with detailed analytics on competitors, keywords associated with any business, audience insights, etc…

SEMrush allows businesses to utilize a treasure trove of information that the normal consumer does not have access to.

Before taking a company into a new market, small business owners should consider using SEMrushes’ market explorer tool. It gives users a clear path to the best markets and how to be successful in those markets.

Take Our Word For It

web management for small businesses

Web tools can be utilized to make running a business online easier. Building a small business online can be overwhelming, but these online tools will tremendously help when building a brand online.

After sifting through the weeds of web management tools for small businesses, there are a number of Web Design, Social Media, E-commerce Software, and Online Marketing tools that can help a small business succeed.

Looking for Expert Help? Contact Maven Marketing!

As Chicago’s go-to web design firm, Maven Marketing Group specializes in offering a comprehensive suite of digital marketing solutions to companies worldwide. If you need website management, bespoke web design packages, or an array of digital marketing services, Maven has got you covered.

Our elite team of web developers and designers in Chicago work to give your business a competitive edge, pushing you ahead in your industry. We’ve successfully transitioned multiple companies into the digital era—something that’s more crucial today than ever. Simply put, Maven is your all-in-one solution for digital marketing consultancy and cutting-edge web design services.

Get in touch with Maven Marketing Group now and take your online business to the next level!

Hope this article helps you out! If you want more advice for expanding your reach, getting leads, & growing your business — let us know in the comment section below!

Or if you’d like help implementing any of these tactics into your business – drop us a line! We’d love if you left a comment/question for us to answer below!

Which management tool do you think will work best for your business?

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Do you want
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Hey, we’re Maven Marketing Group. 

We’re determined to make a business 

grow. Our only question is…

will it be yours?



About Maven Marketing Group

Maven Marketing Group was founded in 2019 on the core principle of bringing small businesses into the digital age. We are a Chicago based company, with clients all over the United States (& world). 

Maven Marketing Group has matured into a full-stack freelance digital marketing agency that focuses on offering high-quality web design packageswebsite management services, and freelance digital marketing services




Do you want
more traffic?

Hey, we’re Maven Marketing Group. 

We’re determined to make a business 

grow. Our only question is…

will it be yours?

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