The Importance of Fully Responsive Web Design

importance of responsive web design
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Why Having a Mobile Responsive Site is So Important for Your Business

As we continue our brisk walk through the digital age, we continually evolve our browsing practices. The way people utilize the world wide web has changed, and now most browsing is mainly done through personal electronic devices. Naturally, the imperative of having a fully responsive web design becomes glaringly evident. So, let’s dive in and explore why design matters and why having a mobile-responsive site is crucial for your business.

Why Your Business Needs Mobile-Responsive Web Design

Only having a desktop responsive website isn’t enough anymore. In order to properly communicate your brand competence and image, business owners MUST have a mobile responsive site. If action isn’t taken, it will cost your company thousands if not hundreds of thousands of dollars. Furthermore, web design is important because 79% of consumers say they’re more likely to share and revisit a mobile site if it is easy to use. Your website acts as a validation tool for potential customers. The better their experience, the higher chance a potential customer will return as a paying client.

Advantages of Fully Responsive Web Design

Search Engine Optimization (SEO) Improvements

Google recognizes the importance of fully responsive website design by prioritizing mobile-friendly sites in its search rankings. Websites that embrace this responsive design principle not only provide a better user experience but also achieve a more favorable position on Google compared to those that don’t.

Increased Brand Exposure

The importance of a fully responsive website design becomes very evident when we consider that mobile users account for about half of all web traffic on the internet. In 2020, mobile devices (excluding tablets) generated 51 percent of global website traffic. Having a mobile responsive site increases your digital reach by 50%, a metric not easily overlooked.

Improved User Experience

And, of course, when we talk about improved user experience, fully responsive sites allow all users to access site menus, links, buttons, and forms seamlessly. A significant indicator of your site meeting user needs is how long a particular person spends on your site.


Having a fully responsive website cannot be attained without being optimized for mobile use first. However, Maven Marketing Group is one of many platforms that can fulfill your digital marketing needs by creating a mobile responsive site. As Chicago’s leading web developers and designers, we create fully responsive sites guaranteed to enhance user experience, elevate your brand’s digital presence, and drive increased online engagement.

There are no wrong questions when it comes to your customer’s digital experience. Overall, a fully optimized mobile website will increase your customer reach, which will translate to more sales for your company. So why wait? Reach out to us right away, and let’s craft that beautiful responsive site your business deserves.

Hope this article helps you out! If you want more advice for expanding your reach, getting leads, & growing your business — let us know in the comment section below!

Or if you’d like help implementing any of these tactics into your business – drop us a line! We’d love if you left a comment/question for us to answer below!

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Hey, we’re Maven Marketing Group. 

We’re determined to make a business 

grow. Our only question is…

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About Maven Marketing Group

Maven Marketing Group was founded in 2019 on the core principle of bringing small businesses into the digital age. We are a Chicago based company, with clients all over the United States (& world). 

Maven Marketing Group has matured into a full-stack freelance digital marketing agency that focuses on offering high-quality web design packageswebsite management services, and freelance digital marketing services




Do you want
more traffic?

Hey, we’re Maven Marketing Group. 

We’re determined to make a business 

grow. Our only question is…

will it be yours?

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