Search engine optimization (SEO) is an essential part of a successful digital marketing strategy.
It helps you get found online by potential customers and increases your website’s visibility in search engine results pages (SERPs).
But SEO can be complicated and time-consuming, especially for DIYers who don’t have the technical skills or resources to hire an agency.
Fortunately, there are plenty of simple tactics you can use to optimize your website for SEO without breaking the bank.
In this guide, we’ll show you 15 advanced tactics that will help you get better rankings in SERPs and drive more organic traffic to your site.
From keyword research tips to content optimization strategies, these techniques will give you the edge over your competitors when it comes to ranking higher in organic search engines.
So let’s dive right into it!
When optimizing your website for SEO, it’s important to focus on optimizing for the people you want to target.
Personas are semi-fictional representations of your ideal customers that can help you gain insights into who they are and what their needs are.
By understanding what drives them and why they search for certain keywords, you can create content that is tailored to their interests and needs.
To create personas, you’ll need to do some research on your target market.
Talk to people who fit the description of your ideal customers and try to find out more about their interests, needs, and behavior online.
Once you have an understanding of their behavior patterns, use this information to craft content that is tailored to them.
In addition to personas, you’ll also need to use keywords and phrases related to their interests.
This will help your website appear in SERPs when someone is searching for a product or service that you offer.
Keyword research is an essential part of SEO.
It helps you understand what people are searching for when they’re looking for products or services like yours.
Armed with this knowledge, you can create content that ranks higher in SERPs and drives organic traffic to your site.
To plan your keyword research, first, consider the topics related to your products or services.
Think about the questions people may have and the words they would use to Google search for answers.
Once you have a list of potential keywords, use tools like Google’s Keyword Planner or Ahrefs‘ Keyword Explorer to get more ideas and refine your list.
You should also pay attention to long-tail keywords – these are keyword phrases that contain 3-4 words and have lower search volumes.
Although they may have less competition, long-tail keywords are more likely to convert better as they target a specific audience.
Some of the best practices for keyword research include:
Once you have done your keyword research and identified the topics you want to focus on, it’s time to start optimizing your content for SEO.
This is where SEO copywriting comes in.
When you write content for SEO, you’ll need to incorporate keywords and phrases into your copy in a way that makes sense for readers.
This means using keywords naturally and strategically throughout the text rather than just keyword stuffing them wherever.
SEO copywriting also involves optimizing specific elements like titles, meta descriptions, and headings.
Another important element to focus on is readability.
To make your content more engaging and accessible, it should be written clearly and concisely that’s easy to understand.
You can also use visuals like images or videos to break up the text and make it more enjoyable to read.
To get the most out of your content, you should also focus on:
Long-tail keywords can be the key to driving more organic traffic to your website.
These are keyword phrases that contain 3-4 words and have lower search volumes, but they are much more specific and likely to convert better.
These types of keywords often don’t get as much attention from SEOs because they typically have lower search volumes and less competition.
However, they can have a significant impact on your website if used correctly.
When targeting long-tail keywords for SEO, include them in titles, headings, meta descriptions, and throughout the content.
You should also consider using related searches and synonyms to increase your chances of ranking for these keywords.
These will help you identify long-tail keywords with low competition and a high potential for conversions.
Another important factor to consider is the user intent behind the keyword.
When choosing a keyword, make sure you understand what people are searching for and how they expect your content to help them solve their problems.
By targeting long-tail keywords in your SEO strategy, you’ll be able to drive more organic traffic to your website and boost conversions.
Knowing what your competitors are doing is an essential part of SEO.
By researching their keyword strategy, content topics, and link-building tactics, small business owners get valuable insights into how to optimize their websites for better results.
To start, create a list of your top competitors and analyze their sites using tools like Ahrefs or SEMrush.
Look for keywords they are targeting, backlinks they have earned, and content topics they are focusing on.
You can also use tools like SimilarWeb to compare your website to others in terms of traffic sources, engagement metrics, and average time spent on the site.
This will help you identify areas where you can improve your SEO strategy.
When studying your competitors, it’s also important to keep an eye out for areas they are lacking in.
This could be a great opportunity for you to create content that fills the gap and provides readers with more value.
By keeping track of your competitors’ SEO tactics, you can stay ahead of the game and make sure your website is always optimized for better results.
Publishing content regularly is essential for SEO success.
This will give search engines more opportunities to index your website and help you rank higher in the SERPs.
When creating content, it’s important to focus on quality over quantity.
Publish high-quality, relevant content that readers will find valuable and interesting.
In addition to blog posts, you should also consider creating videos, infographics, case studies, and other types of content.
This will help increase engagement and boost your chances of search ranking higher in search results.
You should also focus on optimizing your content for social media platforms.
Share it on Twitter, Facebook, Instagram, LinkedIn, and other popular sites to give it the best chance of being seen by your target audience.
A general rule of thumb is to aim for one piece of content per week.
This will ensure that you are consistently providing fresh content and giving search engines more opportunities to index your website.
Or, if you don’t have enough time to create fresh content every week, it’s best to focus on improving existing content.
This could involve updating old blog posts with new information or adding visuals and other multimedia elements.
Duplicate content can hurt your SEO efforts and drag down the performance of your website.
Search engines are not fond of websites that copy content from other sources, as this could be seen as an attempt to manipulate search rankings.
To avoid getting penalized for duplicate content, you should make sure all pages on your website are unique.
You should also use canonical tags to identify the source of the content so search engines can easily differentiate between duplicate and non-duplicate pages.
It’s important to keep an eye out for plagiarized content.
Use online tools like Copyscape or Plagiarism Checker to check if someone has stolen your content and take action if necessary.
And make sure you’re only using images and other visuals that are properly credited.
Internal linking is a great way to boost your SEO efforts and make it easier for search engines to crawl and index your website.
By creating internal links, you can increase the amount of time users spend on your site, reduce bounce rate, and help search engines understand the relationship between different pages.
When optimizing internal links, focus on using descriptive anchor text that accurately describes the content you’re linking to.
This will help search engines determine what each page is about and provide users with more context.
You should also take advantage of breadcrumb navigation, which is a type of internal link structure that shows users where they are on your website.
This will make it easier for them to find their way around and access the content they’re looking for.
To make sure your website is properly optimized for SEO, keep track of how many internal links you have on each page and make sure to link relevant pages together.
Some of the best practices to keep in mind include linking to other pages within the same topic, using keywords in the anchor text, and linking to high-authority pages.
Inbound links are one of the most important ranking factors for SEO.
When a website links to your page, it’s like a vote of confidence and shows search engines that your content is relevant and valuable.
To increase inbound links, you should focus on creating high-quality content that other websites will want to link to.
You should also reach out to influencers and other websites in your industry, as this can help you land more backlinks.
Remember though that link-building should not be rushed.
It’s important to take a steady approach and gradually grow the number of links pointing to your website.
This will help ensure that search engines view them as natural and organic rather than manipulative.
More and more users are accessing websites from mobile devices, which is why your website must be optimized for mobile.
Otherwise, you could be missing out on a large portion of potential customers.
To make sure your website is optimized for mobile, use responsive design so it looks great on a variety of different screens.
You should also look into accelerated mobile pages (AMP) if you want to increase the loading speed for mobile users.
Make sure your content is easy to read and navigate on smaller devices by making use of larger fonts and shorter paragraphs.
This will ensure that users don’t get frustrated when trying to find information on your site.
URLs are a crucial part of your website’s SEO, so it’s important to make sure they’re optimized for search engines.
Stick to using hyphens (-) as separators instead of underscores (_), and avoid using unnecessary parameters or numbers in the URL.
Make sure your URLs accurately reflect the content on the page and use keywords where appropriate.
This will make it easier for search engines and users to understand the content on your page.
Page load speed is another important factor for SEO, as search engines want to make sure that users can access websites quickly and easily.
If your website takes too long to load, then visitors may leave before they even get to see your content.
There are a few different ways you can optimize your page load speed, such as:
SEO practices are constantly changing, so it’s important to stay up-to-date with the latest trends and best practices.
Keeping track of what’s happening in the world of SEO will help you make sure your website remains visible and relevant in search engine results.
Make sure to read up on industry news, follow experts on social media, and attend conferences and seminars to stay informed.
Doing this will ensure you’re always ahead of the curve when it comes to SEO.
Once you’ve implemented all these tactics, you’ll want to keep an eye on how your website is performing in search engine results.
You can use tools like Google Analytics or Ahrefs to track your progress and measure the success of your SEO efforts.
Analyzing your performance will help you identify where you’re succeeding and which areas need further optimization.
It will also give you an idea of what’s working for you and what isn’t, so you can adjust your strategy accordingly.
If you’re feeling overwhelmed or don’t have the time to tackle DIY SEO, there’s no shame in asking for help.
Hiring an expert can be a great way to take your website to the next level and get it ranking higher in search engine results.
A professional will have the knowledge and experience needed to optimize your website for SEO, so you don’t have to worry about trying to figure it out on your own.
Plus, they’ll be able to provide valuable insights and advice that will help you achieve better results in the long run.
SEO digital marketing can be a daunting and complex task, but it doesn’t have to be.
These 15 advanced tactics are an excellent starting point for optimizing your website for DIY SEO.
With some hard work and dedication, small businesses can significantly improve the overall performance of their website and ensure that it is reaching its full potential with SEO digital content marketing.
Remember to also keep up with the latest SEO trends and news, as search engine algorithms are constantly changing to provide users with better, more relevant results.
By staying up to date with these changes and taking full advantage of the tactics discussed above, you can create a powerful SEO strategy that will help your website reach new heights.
We hope this article helps you out! If you want more advice for expanding your reach, getting leads, & growing your business — let us know in the comment section below!
Or if you’d like help implementing any of these tactics into your business – drop us a line! We’d love if you left a comment/question for us to answer below!